We built this because
we'd lost an hour every morning,
and couldn't remember why.
The morning routine for most of us looks roughly the same: alarm, phone, fifty minutes of swiping between four apps trying to figure out if anything important happened while we were asleep. By the time we put the phone down we've read forty-three things, retained two, and feel vaguely worse about the world.
We tried newsletters, podcasts, just-Twitter, just-not-reading the news. Each one solved a small part of the problem. None solved the actual one: most news isn't about what we follow. Big news apps publish what an editor decided everyone should know. Our list of interests doesn't match anyone's homepage. We doubt yours does either.
What we actually wanted was simple: a person we trust reading us the day's briefing on the things we follow — niche, mainstream, technical, cultural, hyperlocal, whatever. That person didn't exist. So we built it.
Aurla is opinionated about one thing: you decide what counts as news. Pick anything. We'll brief you on it. If that resonates — please join the waitlist. We'd love to make you a brief.